RUSS SCHAFFER
Troy University
NCAA Division I - 2016-2018 - Creative Content Director,
Men's Basketball Sports Information Director
Any given day could have meant working on press releases, filming, updating the website, media packets, taking photos, posting to social, analytics, conducting interviews, setting up press conferences and, not least, earning my Master's degree
The Monday following Troy's historic win at LSU, Jordan Chunn met with the media to review what happened. I browsed through the game photos while he spoke, saw this one and finished the graphic in one hour
Designed to coordinate with the audio
Hype Videos
Spring practice hype videos designed for fast consumption. Based around quick hitting visuals captured on a Nikon D500 with microphone. Shot, filmed and edited in a three-hour timeframe. Personal goal to sync the video with the audio.
Gameday Series
The Troy equipment staff prides itself on having a different uniform combination for every game. Each week we would wrangle up a player to model it off
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I used the images to create graphics that promoted all 13 games in the 2017 season
Templates
Various templates used for some of the 17 sports programs. New styles were rolled out in August when the fall sports started and in January when spring sports began
One of a handful of animations for football to be used for in-game social media to expand our visuals outside of just highlights and photos
Media Guides
The second of two two-hundred page media guides I designed for the men's basketball program. I revamped the style between the years to match the updated season style.
In my two full seasons at Troy, the football team had the most wins in a two-year period, the men's basketball program went to the NCAA Tournament for the second time ever and the women's basketball team went dancing, too
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That meant we needed a slew of speciality graphics to honor the occasions
Championship graphic; never used
